Jerry Brown for Governor

Our firm won 4 “Pollie” awards for our TV ads that helped Jerry Brown beat Meg Whitman despite being outspent 4 to 1.

the challenge

At a time of deep deficits and uncertainty, we needed to reintroduce Jerry Brown to California focusing on his frugal, cost-cutting record.

the spot

The spot reminded voters of what Brown did during his first term as Governor.

the result

Despite us being dark throughout the summer while our opponent ran ads trying to define us, “Cut Waste” quickly moved the race back into contention, setting up one of the best wins of 2010.