Why Tuesday?

Why Tuesday? is a campaign to raise awareness about America’s low voter turnout and the broken state of our voting system.

the challenge

America ranks 138 out of 172 countries in voter turnout. The voting system in the world’s most famous democracy is broken, yet there is a deafening silence about how to fix it.

the spot

We helped put together a comprehensive digital campaign to get our leaders on-the-record about the issue and grow a community of advocates for our cause. Working with an amazing team, we helped tour the country asking leaders: “Why do we vote on Tuesday?”

the result

The answers to our question resulted in compelling and funny web content. The organization’s videos resulted in over 2 million YouTube views in less than two years with no advertising. The campaign was featured on NBC and Current TV and received a MySpace IMPACT award.